McDonald’s and its independent franchisees are gearing up to hire more than 770 restaurant employees in Maine.

Joe Raedle/Getty Images
Joe Raedle/Getty Images

For Millennial job seekers, this is good news since according to a recent survey conducted by Wakefield Research on behalf of McDonald’s, 67 percent of Millennials will look for a seasonal job.

Knowing more than half of hires at company-owned restaurants are under 24 years old, McDonald’s utilizes Snapchat as a recruitment tool to meet potential job seekers where they are – their phones. ‘Snaplications,’ a term coined by McDonald’s, is a first-to-market hiring tool in the U.S. that allows job seekers to be served an ad and opportunity to begin the application process for a job at a McDonald’s restaurant through the Snapchat app.

“We saw significant engagement with Snaplications in the summer, and we’re excited to bring it back knowing young job seekers are on the job hunt again.” said Juan Marcos, chief people officer, McDonald’s USA. “McDonald’s and its independent franchisees are committed to being America’s best first job by providing flexible schedules, professional skills, and education. A part of that commitment also includes delivering easy and enjoyable ways for potential crew members to join the restaurant teams.”

While many people will be using the extra money from a seasonal job to buy someone a gift or treat themselves, others are looking to learn new skills that they can take with them to the new job, such as people skills (37%), patience and customer service (31%), time management (23%) and quick math (10%). These transferable skills are a staple at McDonald’s restaurants and set people up for success, whether they stay with the brand or go elsewhere.

Job seekers can visit to learn more and apply.

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