Gold + Platinum Discs Awarded to the Jimi Hendrix Experience Go to Auction
Two gold and one platinum disc plaques initially awarded to The Jimi Hendrix Experience drummer Mitch Mitchell will hit the auction block on Thursday (May 27) via U.K. auction house Ewbank's. All three are expected to fetch thousands of dollars each.
The gold awards from the Recording Industry Association of America (RIAA) signify over 500,000 U.S. sales apiece of 1967's Axis: Bold as Love, the Experience's second studio album, and 1975's Crash Landing, a compilation released after bandleader Jimi Hendrix's 1970 death. The platinum disc — double platinum, technically — denotes over 2 million U.S. sales of The Cry of Love, a 1971 posthumous Hendrix effort.
See photos of The Jimi Hendrix Experience gold and silver disc awards down toward the bottom of this post.
The Cry of Love was the first album released after Hendrix's death to contain previously unreleased studio material. Mostly recorded in 1970 with the trio of Hendrix, Mitchell and Band of Gypsys bassist Billy Cox, Mitchell helped complete the album after the loss of the Experience frontman.
All three awards come directly from Mitchell's estate and have been verified as authentic by the drummer's widow, Dee. (Mitchell died in 2008). The Cry of Love award includes her hand-written letter of provenance.
Ewbank's estimates the final auction prices for the Axis: Bold as Love and Crash Landing gold awards at around $3,500–$5,000 each (when converted from the British pound sterling to U.S. dollars). The Cry of Love award should net roughly $5,000–$6,500 in U.S. amounts.
Read more below and visit the auction website at ewbankauctions.co.uk.
Two gold discs and a platinum disc originally belonging to the drummer of the Jimi Hendrix Experience are expected to take thousands of pounds in Ewbank's Auctions on May 27.
Mitch Mitchell, who completed the classic Jimi Hendrix Experience line-up alongside Hendrix himself and Noel Redding, played on all of the bands hits, incuding 'Hey Joe,' 'Purple Haze,' 'The Wind Cries Mary,' 'Voodoo Chile' and 'All Along the Watchtower.'
When Hendrix died aged 27 in September 1970, Mitchell continued to work on the material they had been putting together from earlier in the year for the next studio album. This led to the posthumous release of The Cry of Love in March 1971. It eventually went platinum, but before it did so, it went gold, commemorating the sale of 500,000 copies of the album and cassette.
Originally from the estate of Mitch Mitchell, the gold disc is accompanied by a handwritten letter of confirmed provenance from Mitchell’s wife Dee, dated March 2021.
The second gold disc is for Crash Landing, another posthumous Hendrix album, released in 1975, which Dee Mitchell has also confirmed came from her husband’s estate.
The third is a platinum disc for Axis: Bold As Love.
The estimates in Ewbank's Entertainment, Memorabilia and Movie Props sale are £2,500-3,500 each for the gold discs and £3,500-4,500 for the platinum disc.