The entire marketing campaign and dialogue around Star Trek Into Darkness — not to mention most of the runtime of the actual movie — was about the mysterious identity of its villain. Who was this guy Benedict Cumberbatch is playing? Was he an old character from an earlier movie? Could he be Khan? Oh, no, he’s “John Harrison.” Wait, who the hell is John Harrison? Why all the secrecy around a nobody named John Harrison? Are we sure he’s not Khan? No, J.J. Abrams insisted he wasn’t Khan and he wouldn’t straight-up lie to our whoops no never mind he straight-up lied, he’s Khan.
The poster for Star Trek: The Motion Picture is so dramatic. The faces of William Shatner’s Captain Kirk, Leonard Nimoy’s Mr. Spock, and Persis Khambatta’s Lieutenant Ilia refracted through a rainbow spectrum of light. That image promises excitement beyond imagination. Adventure! Passion! Every color under the rainbow!