Dead River Joins List of Partners For Upcoming Biathlon World Cup

Dead River Company, a one hundred and six year old family-owned energy company, has stepped forward to support the Nordic Heritage Center as a local sponsor of the 2016 Biathlon World Cup, hosted by the Nordic Heritage Center from February 11 through 14.

IBU World Cup 8 will be hosted in Aroostook County by the Nordic Heritage Center as the next to last in a series of nine stops on the 2015-2016 international circuit, and the only stop in the United States. Teams and visitors from the participating nations are expected to arrive in Aroostook County in early February and depart the region on February 15.

Upwards of 300 of the world’s top male and female biathletes, ages 20 and over, from more than 32 countries are expected to be in Aroostook County for the competition. The biathletes will participate in six competitions at the Nordic Heritage Sport Center venue: sprint, pursuit, and relay in both men’s and women’s divisions.

Event Director Jane Towle said, “Dead River Company has been a dedicated partner of Nordic Heritage Center and has always come to the table with support when we host these large events.”

According to Towle, Dead River Company is aware of the impact the event has on the local community and its economy. “They understand how a successful event such as this creates high visibility of our region nationally and internationally, and increases brand awareness of the Nordic Heritage Center in the biathlon world. “We thank Dead River Company for their willingness to play an important role in helping Nordic Heritage Center achieve this recognition,” said Towle.

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